8+ years experience leading digital strategy and performance across agencies and major brands lñike: LG, Tuenti, Claro, Falabella, Sodimac, Tottus, Linio.
Skills
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Lidership
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Communication
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Critical thinking
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Automation
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Data analyst
About Me.
Experience
March 2021 — December 2023
Regional team Leader - Feed Team, Falabella.com, Mexico City
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Analyzed and interpreted data to identify opportunities for business growth and improved operations using the catalog data to drive more revenue on marketing campaings
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Manage differents projects to improve the process and management of the catalgo information
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Worked with cross-functional teams to identify and resolve conflicts, resulting in increased team cohesion and morale
February 2020 — March 2021
Google Shopping Manager, Linio.com, Mexico City
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Created and managed ad campaigns on multiple channels (Search, Video and display) that produced a 20% increase in conversions
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Developed data pipelines in cloud-native environments such as Google Cloud Platform
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Developed a customer segmentation strategy that allowed for targeted marketing campaigns and improved customer engagement
January 2019 — February 2020
Country Performance Lead - Argentina, Linio.com, Mexico City
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Monitored performance and identified and resolved performance issues, resulting in a 12% improvement in overall performance
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Developed a customer segmentation strategy that allowed for targeted marketing campaigns and improved customer engagement
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Implemented a performance campaings in Facebook and Google that improved Revenue by 8%
May 2017 — May 2019
Performance Analyst, Havas Media, Buenos Aires
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Created and managed ad campaigns on multiple channels (Search, Video and Display) that produced a 40% increase in conversions
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Managed the creation and execution of digital ads across multiple platforms, resulting in a 83% increase in click-through rates
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Managed and optimized Google Adwords campaigns, reducing cost per click by 15%
I you wanna know me more...
What they say about me
"Dami is a very proactive, outgoing person and a great team player! He is always willing to help others, face new challenges and always finds the solution to problems. He has extensive knowledge in digital marketing, especially in the technical management of product catalog management and process automation"
Regional Head of Growth & Martech at Falabella.com | E-Commerce | Digital Marketing | Agile | Martech